In this leaflet instrumental power is conveyed in various ways through images, text and colour. One way it shows power is through the logo. The image is a crown and horses which suggests that it is old and very British. Also, serif fonts have been used, conveying authority.The fact that the logo has been repeated on the leaflet twice also show how important it is.The overall logo suggests it is important and serious, giving it a powerful effect.

In addition to this, a large image of a close up passport has been put onto the front of the leaflet. Having 'PASSPORT' the main focus of the image; this straight away tells the reader what the leaflet is about.